Now more than ever, strategy needs to proceed execution and clients require a robust approach to planning.
Our DISCO model is a proprietary process that that takes from the traditional M3 ‘modern marketing model’ and focuses very clearly on channel strategy where data and insight shape the strategy and channel choice.
We utilise a range of data sources to establish understanding and provide a platform for developing clarity and understanding.
Insight comes from quantitative and qualitative sources. Primary and secondary sources build knowledge, helping us truly understand the people and behaviours we want to change.
We have access to a range of models from funnels to our 3H model that makes every strategic roadmap bespoke to our clients, always mapped against the end goals and objectives.
A single view, fully accountable approach to reporting, we use a variety of tools that allow you to tell the right stories. This approach allows for ongoing, agile activation and campaign management.