Increasing ROI by 48% driving conversions up 77%

Specialists in mango wood furniture, Trade Furniture Company pride themselves on offering premium quality, solid wood furniture at affordable prices.

THE CHALLENGE

Predominantly focussing on ecommerce sales, Trade Furniture Company required a results-driven strategy that would deliver a combination of a brilliant ROI and ever-increasing brand awareness throughout 2020.

Arriving at the critical time of their marketing schedule, Trade Furniture Company needed their PPC traffic work harder than ever through the spring and summer.

THE SOLUTION

Throughout Q2 and Q3, Boutique ensured the Trade Furniture brand were front and centre with intricately managed shopping and search campaigns.

High profit products were at the forefront of our strategy throughout this campaign, which was demonstrated with fantastic year on year growth at a critical moment of market uncertainty.

20%

decrease in CPA

59%

up in revenue

77%

increase in conversion rate

35%

increase in conversions

48%

increase in ROI
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