RYOBI – 382% Increase in PR Coverage | Boutique

A long standing media client we identified a latent opportunity in PR for the client to build fame and drive brand association.

Our first PR activity was to generate high profile media coverage to promote the ONE+ range and support NPD launches by educating media and key influencers about the product benefits across key verticals. We also ensured all PR activity integrated with the social media strategy to maximise performance.

We Launched ‘Garden Disasters’ brand building campaign to find the nation’s ugliest garden.

We engaged with the target audience as well as implementing a journalist and influencer engagement programme via two key campaign initiatives:

London DIY Workshop
Glue Gun Christmas challenge

We called upon our extensive media relations to secure product coverage in key titles ranging from T3 magazine to The Sunday Times.

245

Pieces of national coverage

382%

Increase in PR coverage vs. target set

92%

Of coverage features ONE+ range

35 Million

Readers reached

98%

Of coverage featured product imagery

23

attendees at the DIY workshop

1

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A long standing media client we identified a latent opportunity in PR for the client to build fame and drive brand association.

We Launched ‘Garden Disasters’ brand building campaign to find the nation’s ugliest garden.

245

382%

92%

35 Million

98%

23

1

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