Increasing KPI results by 1408%

New Nordic is a Swedish-based company with a unique knowhow in medicinal plants. New Nordic develops and markets effective herbal dietary supplements, as well as cosmetics, to satisfy specific health and beauty needs.

THE CHALLENGE

  • Devise a PR strategy to raise awareness of the brand’s major new skincare line – Beauty In & Out
  • Secure brand media exposure in news outlets, whilst achieving product coverage in health and lifestyle titles
  • Drive increased links to NewNordic.co.uk to drive direct traffic and increase its overall site authority and SEO visibility

THE SOLUTION

  • The focal point of our PR campaign is the ‘Dream Job’ – getting paid to be pampered!
  • A creative initiative, whereby one lucky person gets paid to test the latest award winning skincare products
  • Coupled with a year’s supply of beauty products – the perfect antidote to the stress put on the body in current pandemic
  • Only recently launched, the campaign is receiving applicants from across the UK

 

174

Pieces of coverage (and counting)

171

Links

1408%

Increase on KPI

92%

Of links included a link

50K

Print circulation

29.3M

Online circulation
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