10,000 DJ’s raise over £50K for charity
Last Night A DJ Saved My Life (LNADJ) is a charitable foundation based in Ibiza.
Currently celebrating their 10 year anniversary, they create unique fundraising initiatives through the dance music industry to support children in crisis across the world.
We offered our services pro bono to help raise their profile, engage with more of the music industry and help raise critical funds
The Challenge
Our first brief was to promote LNADJ’s ’Set For Love’ campaign.
The aim was to simultaneously live stream DJ sets across the globe for 72 hours, with each DJ raising money for the charity along the way. Our role was to:
+ Create brand awareness for the charity
+ Promote and shine a spotlight on the initiative
The Solution
+ We outreached to national, regional, lifestyle music media and amplified the message across social to generate as much awareness as possible for both the charity and the Set For Love event.
+ This created a dynamic talking point with the electronic music industry and beyond, and provided the opportunity for up and coming DJs and global touring artists to make a real difference.
Results were off the scale with over 10,000 DJ’s worldwide getting involved from over 50 countries
+ Their social channels blew up and the sets kept going for days beyond the 72 hour target
+ Their fund raising target was smashed and money was distributed within hours of the event finishing
+ ‘The campaign was beyond all expectation – wow’
The Results
