Reaching 12 Million with Michelin Star Takeaway CampaignÂ
How we got Kutchenhaus in the same sentence as Michelin Starred chefs across the country
Reaching 12 Million with Michelin Star Takeaway CampaignÂ
How we got Kutchenhaus in the same sentence as Michelin Starred chefs across the country
THE CHALLENGE
Kutchenhaus have great focus on traditional marketing tactics, however had little knowledge or experience of digital PR
Relying on regional store openings for coverage can be limiting
THE SOLUTION
We tapped into popular lockdown conversation to achieve national & topical media coverage while staying relevant to brand
We researched and ranked the most popular lockdown takeaways across the UK
The campaign must be consistent and always refer to being in your kitchen
THE RESULTS
We smashed it.
