• Hammonds Furniture are a leading brand in the fitted home furniture space.
  • Their heritage was in fitted bedroom furniture but smaller homes, the impact of Covid and increased consumer homes spending meant the market opportunity was increasing.
  • However, the brand was stuck in a cycle of direct response advertising with discounts driving interest.


  • A new brand proposition was required to ensure a better, more cohesive and consumer focused approach.
  • A new brand position of ‘In order, to live better’ had been developed.
  • A proposition to leverage the consumer desire to add organization and storage to the home with the underlying emotional connection of organization leading to a better home.
  • We then developed our D.I.S.C.O model to build new routes to market


  • Using our DISCO model we distributed budget in the ‘Channel’ element to see significant increases in budget to TV and specifically to focus on Channel 4 as the main media partner, ensuring the brand was present in key home advertising and in national press.
  • The new proposition will be rolled out in its full entirety in April 2022 but has been strategically tested and activated in various owned spaces.
  • Yr on yr investment growth has been identified to ensure sustainable, manageable yr on yr growth to realize their target turnover.


In December 2021 – January 2022 the business realized notable growth based on the new budget distribution and the solus use of C4


Growth year on year


Above target


Less spend
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