Being located in the city centre meant there was already a high number of gyms targeting generic paid search terms, and in order to achieve a strong CTA, we ensured that our campaigns where a carefully built around highlight targeted, demographically accurate exact match terms. Paid Search was then also supplemented with lead generating Facebook and Instagram campaigns, combined with retargeting.

To further enhance visibility we have also moved them into offline media utilising outdoor sites and formats to specifically target city centre workers and students.