Our relationship with Express Bi Fold doors began in 2014 when they were fast becoming the market leader for bi-fold doors

As we move into 2020, they are now the leading manufacturer and retailer of bi-fold doors in the UK and in 2018 moved into the UK’s largest showroom. Having previously used loads of agencies for various services they needed a more joined up approach to their marketing where each discipline was working in sync with each other, driving footfall, enquiries and also building the brand to ‘own’ the bi-fold doors market. Heady ambitions!

Media

• TV is used in Q1 to drive enquiries and sales volumes to maximise the manufacturing capacity in the first half of the year
• The activity is tracked each year and our inhouse spot matching system allows us to tweak and amend campaigns to maximise performance
• Our trading agreements also ensure we have a dominant presence in home interest content
• In addition, we also run varying formats in the home interest publications mixing large format with editorial, advertorial and sponsorships

PR

• With our established relationship in the market as the go to agency for home interest brands our little black book is to die for!
• That means we hold the very best of relationships with the influencers that matter from celebrity home interests specialists to journalists and influencers
• We work across both traditional and digital PR, tieing with SEO and ensuring coverage from the best titles and biggest influencers
• In addition we also manage their show presence and all events and showroom openings

…wait, there’s more