We were tasked to bring The Energy Check brand to TV
An exciting and entrepreneurial business, The Energy Check are a fast growth energy switching website serving both commercial and residential properties.
Based in the North East, they have seen rapid growth since inception and approached Boutique with a desire to continue with that rapid growth.
The Challenge
The energy switch market is highly competitive and in fast growth.
With big ambitions, The Energy Check wanted to stay one step ahead of their competitors and approached Boutique to establish a media strategy for customer acquisition.
The Solution
Firstly, we undertook an analysis of the clients data looking at both analytics but also customer data to establish key trends, customer profiles and geographic hotspots.
As a result of the data assessment, we identified the North and the audience profile of ITV as the key platform.
With a significant initial budget we were able to run the campaign across a 5 month period to ensure a steady, manageable flow of customer acquisition
We utilised a range of 30 and 10 second commercials to both establish a brand recognition and drive direct response.
The Results
