EIZO is a leading high-end monitor brand and Boutique were tasked with driving awareness of the brand and their product portfolio.

Our solution was to generate editorial exposure from reviews to features in target offline and online media, as well as engaging with key influencers in the industry to increase advocacy and supporting resellers by generating increased sales leads. We also promoted on-site content to drive authoritative links and support the wider SEO and PPC strategy. Our intensive programme of PR activity, encompassing:

  • Media relations
  • Product placement
  • Influencer outreach

We also increased PR support of EIZO’s national student awards to generate a maximum volume, as well as technical reforms such as an SEO audit ahead of website redesign and PPC management overhaul to support reseller sales.

53%

Increase in PR coverage vs. target set

49%

Of PR coverage communicates key benefits

88%

Increase in PPC completion vs. target set

16 Million

Readers reached

74%

Of coverage featured product imagery

60

average DA of links secured
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