Ebuyer asked us to help them reach a wider audience, diversifying from their nerd niche.
Over 20,000 orders pass through their state-of-the-art warehouse in Yorkshire every week, from TVs and laptops, to kettles and cameras. Ebuyer are one of the UK’s leading electronic etailers and they have undeniable brand awareness amongst the niche computer and gaming markets. The challenge now was to reposition the brand to appeal to a predominantly male audience, shouting about their vast range of products, while remembering their speciality to the devoted pc market.
