THE CHALLENGE
DRIVE AWARENESS
of Costcutter as a destination for all things Summer – particularly around fresh food
DRIVE TRAFFIC
to Costcutter’s ‘Bringing Summer Home’ landing page which housed games and content
DRIVE ENGAGEMENT
with the page’s gamfication platform and increase registrations – leading in to Costcutter’s CRM to increase customer data size
THE CAMPAIGN
STRATEGY-LED
Mix of prospecting and retargeting strategies, pushing awareness, action and reengement throughout
MULTI-CHANNEL
Delivered across Paid Digital Media and Paid Social within a range of environments and formats
INTEGRATED
Working across Media and Digital to deliver fully joined-up thinking
THE CHANNELS: PAID CONTENT + RETARGETING
PROSPECTING
Metro readers with Paid advertorial, linked to from the homepage. Article focus on summer BBQ inspiration with mention of game at end of article
RETARGETING
Article readers with banners across Mail Online + Metro, driving to campaign landing page
THE CHANNELS: PROGRAMMATIC DISPLAY + NATIVE
PROSPECTING
Grocery shoppers, deal hunters and ‘compers’ with programmatic display ads, driving traffic to landing page
RETARGETING
Players of games with native content pushing recipe inspiration, driving traffic to recipe sections
THE CHANNELS: PAID SOCIAL
AWARENESS
Driving as many impressions and as much reach as possible in first phase
ACTION
Driving as many clicks through to site as possible in second phase
THE RESULTS
“WE SET A KPI OF 100,000 REGISTRATIONS OVER THE 6 WEEKS AND WE MANAGED TO GET MORE THAN 340,000 REGISTRATIONS”
– IZZIE AT COSTCUTTER
CLIENT TESTIMONIAL
“Their campaign really allowed us to showcase our fresh credentials and communicate to shoppers how to enjoy summer at home. What Boutique do really well is that they look at what we want to achieve and then deliver the bespoke marketing plans that is aligned to that.
Boutique are always on hand to give us recommendations and they’re always coming up with new ideas, backed with audience research. They allow us to take our media to the next level. Massive thank to Boutique for their support with our summer campaign.”
– Izzie Forth, Media & Activation Manager at Costcutter
