THE SOLUTION

• Identified that to understand the product people needed to see it in action and realise the benefits for themselves, so we sent out to nano and micro influencers in return for social posts
• Looked to identify with specific parenting websites to further this approach and to reach all audiences
• During winter as it was tougher to naturally include Car Shades, we identified influencers that provide good story telling on their socials and that could do this through promoting the shades
• To take to the next step, we researched macro influencers to find influencers that could be sent the product and to run a takeover of their account showing the benefits of having Car Shades in their vehicle