We were asked to disrupt the boot camp fitness market and drive the British Military Fitness brand.

BMF are the original military fitness organisation with locations across the UK. BMF was the first to enter the market but they were losing their voice amongst local independents and smaller competitors. We were tasked with not only raising awareness of the brand across the country, but to spark hype around BMF and drive new registrations at five key hubs in the UK.

We thought differently, devising an effective multi-channel strategy working across video, pre-roll, social, outdoor, mobile and guerrilla marketing that would bring the creative to life. Working nationally whilst also upweighting campaigns for targeted regions.

2.5 Million

digital views achieved


increased website visits


increase in unpromoted awareness


per-roll views


completed video views


new social likes
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