Bringing brand searches up to 150%
One of the most popular HR software and support services in the UK for SMEs, BrightHR specialise in HR advice, staff wellbeing and people management.
BrightHR helps to manage staff data, leave, absence and more. Their range of tools, apps, and software help small businesses and their staff, get off the ground.
THE CHALLENGE
During the CV-19 global pandemic, we were tasked with taking BrightHR to market for the first time with a reactive campaign that cut-through political noise to help small businesses through unique times.
With new and unusual working conditions now in place, we knew that a quick turnaround was paramount and that we needed a campaign that reflected the quickly changing market conditions.
We needed reach, fame and engagement to promote their “Back to business” campaign and new “Furlough Navigator” tool pushing the CTA of “Sign up for a free demo”.
THE SOLUTION
To deliver scale and reach to an upmarket SME audience, we needed high impact and engaging channels to drive general brand awareness as well as encourage demo requests…
