Blazewear – 288% Return on Advertising Spend | Boutique

Blazewear wanted to invest in paid digital and secure increased turnover, so we did what we do best.

Blazewear are an online retailer of battery-powered performance clothing, from jackets and socks to specialist markets such as riding, fishing and motorcycling. After poor online performance and underwhelming projections from their incumbent, Blazewear came to Boutique to heat things up (see what we did there?) The client wanted to increase their investment in paid digital to secure increased turnover and develop a BUA approach to digital marketing.

We got to work

We restructured the paid search account to ensure greater control of the account, identifying the best performing products and creating bespoke campaigns by product and sector. A complete restructure of the adwords account allowed us tighter control and allowed us to pursue relevancy meaning higher quality scores, higher click rates, lower CPC’s, lower bounces, greater conversions and higher ROI

288%

ROAS

58.8%

Increase in ROAS

27.42%

Increase in spend

52%

Increase in conversion rate

80%

Of campaign increased in QS across the account

Doubled

paid social ROAS

700%

ROAS over black Friday

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