THE CHALLENGE
To launch abnormal.’s media presence in a saturated health and fitness sector, focusing on both the health and lifestyle elements of the product
The core challenges when appointed, included:
- Generate high-profile editorial exposure in national, lifestyle, health, fitness and regional publications
- Promote the products and translate the positive impact it can have on improving quality of life
- Highlight abnormal.’s multiple USPs Be at the forefront of health and fitness product recommendations
- Tap into increased consumer spend in meal replacement shakes Position abnormal. as experts Drive sales and increase online presence
