Bathstore knew times were tricky and approached Boutique for new thinking.
They boasted the largest retail footprint within the sector, but when the brand began to struggle against etailers, they looked to Boutique to help them remain on top. April 2019 campaign was the brief. With ever growing online competition and 160 stores across the country, our efforts had to drive footfall as well as online sales. They also needed results, now. The business environment had also shifted since 2018, meaning they had allocated 50% of the budget originally set in the year prior. We had to drive business performance as much as possible. We got thinking.