We’re chuffed to announce that we have been appointed by Nottinghamshire-based sun blind specialists, Car Shades to transform their digital PR, organic and paid social media strategy. Expanding our already belting roster of Automotive clients. We have been tasked with raising awareness of both the brand and the product, as well as further driving sales and online visibility through social media channels.
Founded in 2003, Car Shades has fast-become the go-to product in its category, not only that – it has won several accolades including the Travel Accessory category at the 2020 Gold Project Baby Awards.
Blending modern technologies with hand finished touches, its bespoke designs reduce light coming through a window by 72% compared to windows without any shade solution in place. Offering an alternative to cheap and often inferior car blinds that inevitably break, Car Shades is providing a more sophisticated product that is tailored to offer comprehensive protection to those sitting in the back of the vehicle.
Steve Giles, director at Car Shades said “Boutique’s expertise in paid and organic social, coupled with the team’s passion to underpin their SEO strategy with digital PR, were key factors in us feeling they’re the right agency fit. There is a close synergy between both teams and their experience with eCommerce brands and in the automotive space will really help us propel the business forward.”
It’s the perfect time for Car Shades, as so many of us can’t go abroad any time soon. Making the most of the UK will be this year’s holiday alternative and we’re excited to help improve long-distance driving for families everywhere. Car Shades will seriously boost our digital PR and social media capabilities and we can’t wait to get stuck in on what will no doubt be a huge summer for the team at Car Shades. You can read more on the Prolific North website here.