We love Limitless Digital Group, they’re a locally founded, multi-brand, global retailer focussing on bathroom and heating products, based out of Burnley in the North West. One of their brands, BestHeating.com, is known for supplying an enormous range of affordable and extraordinarily gorgeous designer radiators, heated towel rails and heating accessories (we’ve dropped the link at the bottom).
Limitless Digital Group is investing in its first ever national TV campaign to keep boosting the growth of its core heating brand and change consumer perceptions around the much-forgotten radiator. The commercial will air from October through to December on Channel 4, More4, Film4 and video on demand (VOD).
The advert will encourage home interior audiences to broaden their imagination and think beyond standard white radiators, by waking up to the vast array of styles, colours and designs available to both heat and transform the home. And trust us, some of these are gonna blow you away.
We’re super excited to be taking BestHeating.com on to TV for the first time and be part of the journey. After 12 months of us working on the brand to drive strategic growth in PR, social media and print, TV was the logical next step and we love the creative direction Fresh Cut has taken. We hope it will make a real statement and get consumers thinking differently about the radiator category as a whole.
Maybe it’s time for a little home renovation this winter? See more here.