We’d been in conversation with Bright HR about a media campaign in 2020 to promote their HR platform but when Covid-19 raised it’s head the people at Bright responded quickly, developing a Furlough tracker to help businesses and we got the gig to help promote it.
We did a deal with The Times to run a solus campaign with full page print adverts, a digital takeover of the business section and further print and online display advertising in April. You can see some of collateral below.
It was great to be involved in such a responsive, quick to market campaign and we were able to take full advantage of the leanest of media pricing currently in the market.
Keep an eye out for their TV campaign in May!