Woodbank Nurseries is a local garden centre in Leeds which has experienced rapid growth in recent years. With their annual ‘Christmas experience’ consistently met with rave reviews, they approached us on recommendation to boost footfall for Christmas 2014.
Once we had ascertained the target audience, we set about booking a tailored TV campaign on ITV Yorkshire. With keen negotiations to ensure maximum exposure for the associated cost, we also managed the airtime on a daily basis to ensure the advert was reaching the right audience.
The results? The best month since trading began, and 250,000 website hits in November 2014 compared to 74,000 the previous year.
“Our ad campaign has been a massive success; our sales are over 20% up for the period and the whole shop has been full to capacity every weekend, and very busy midweek. We have broken every record, for single day, week and in the restaurant. On behalf of the staff and family I would like to say thank you for a great job and I look forward to seeing you in the future.”