IGD – Driving client growth through brilliant digital marketing


IGD3-compressor HARD

Remit: Paid, owned and earned media

Background and activity

Interior Goods Direct is one of the UK’s largest online retailers of home furnishing products. Trading exclusively online since 2003, their in-house production capacity has helped them surpass competition to establish themselves as a market leader.

The company’s ten-strong portfolio of specialist websites, covering every type of blind from wooden to vertical, enables them to capture a vast online consumer market. The paid search activity is served to more than four million impressions a month and demands a granularly strategic approach in order to meet ongoing ROI and revenue targets.

We won the full PPC account from one of the biggest digital agencies in the North after demonstrating the required level of experience, knowledge, creativity and service the client demanded.

Our remit was to collaborate with the in-house web team at IGD to achieve an integrated strategy that maximised both ROI and revenue growth across all online channels. We manage paid and organic search strategy and provide social and content marketing.

Results

Year on year figures across all sites have increased by 35%

One site’s revenue has more than doubled year on year

Another has seen revenue grow by 35% year on year

The full PPC account restructure has seen the CTR more than double for the same CPCs (cost per click)