Express is a leading specialist manufacturer of aluminium bi-folding doors, in-line sliding doors, windows and roofing systems. We were appointed in August 2014 to manage all media communications activity, including advertising, digital marketing and PR to create a holistic comms strategy which maximises presence across all platforms.
We create bespoke ideas to increase footfall in the company’s three showrooms, with an advertising focus in lifestyle titles. In 2014, we implemented a strategic TV campaign which began to run early 2015 running across ITV regions to support the showrooms and digital channels integrating with home content.
We run an active press office, supporting company objectives with copywriting, editorial features, product placement and news creation, as well as boosting exposure achieved by their trade and lifestyle show sponsorship.
With a full suite of digital activity in place including PPC and SEO, we adjust campaigns and daily activity in line with other media plans e.g. maximising response when the TV advert is airing. Paid, owned and earned media elements are planned in advance in line with projected company news and focus but, equally, internal reviewing allows us to adapt to last-minute changes across the board.
TV activity in 2015 has seen enquiries hit an all-time high
300% average site growth per day whilst on TV, delivering cost per lead of under target.
21% more efficient than same time last year when investing in TV due to improved channel mix and better spot allocation; maximising exposure to most pertinent audience
Business continues to grow at rapid pace, including the recent announcement of one of the country’s largest showrooms – due to open January 2016
Editorial coverage in regional news and business pages, regional and national lifestyle titles, and national trade publications