Barber Dts – Driving results through search marketing


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Background

Established in 2006, Barber DTS is now the largest UK supplier of tattoo and body piercing equipment.  Boasting leading distribution rights for the most popular brand names in the industry, they cover the full spectrum of tattoo supplies including needles, ink and machines.

Supplying purely online to trade, Barber DTS operates in a niche B2B market with a strong UK and international presence including France, Spain and the Netherlands. The strength of the Barber Dts brand drives PPC brand sales with an ROI of more than 200:1

Our Remit

In a highly competitive market space on search, the key to success and growth was implementing an effective generic strategy alongside the brand elements. Tasked with increasing revenue and ROI on core generic terms such as ‘tattoo supplies’, we drove high volume to the site to strengthen the brand further in the UK and abroad.

Results

Month of month increase in generic revenue, achieving 35% growth within 4 months.
15% growth in overall PPC revenue