A week in the life of Sarah G

April 10th, 2017 by Sarah Gough

on air radio sign

Buckle up, I’m going to take you on a whistle stop tour of my week last week.

To set the scene, here’s a quick summary of me and my role at Boutique:

  • 27-year-old country bumpkin with a penchant for baking and bunting
  • Head of Earned Media (PR and content)
  • Strategy, implementation and client services
  • Brand ninja, teetering on the edge of OCD

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Our working weeks begin with a team meeting so we can get an idea of how everybody’s week is going to shape up. We talk everything from important client projects and event attendance to new business pitches and agency updates, all intertwined with quips about our weird and wonderful weekends (we’re an eclectic bunch).

This week followed suit but with one noticeable and welcome addition; our exec Darcie who has joined us to boost the SEO and content division! Digital whizz Louise and I were on hand to get Darcie up to speed with agency happenings and processes, and give her an initial overview of our client portfolio. We’re excited to have her on board.

For Louise and me, the afternoon was spent pitching our digital and PR services to a prospective new client in a rather picturesque location (lucky devils). Naturally I can’t divulge anything about the prospect, but we had a really enjoyable afternoon with them and a splendid, sunny drive ‘home’.

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Day two for Darcie and it was time to do some more client overviews. Unlike most SEO agencies, our PR team is heavily involved on digital content clients so we take a much more brand-friendly view on anything produced. If we’re going to earn our clients space online for link building, it makes sense to ensure it’s also a brand building piece! Two birds; one stone, for more relevant and engaging output that not only pleases Google, but also the client and its audience.

The afternoon was spent on a train to London with fellow earned media bod Sarah Bartlett. We rejoiced the lightning fast wi-fi (whilst lightly lamenting what we’ve become) and whipped through our tasks for the remainder of the day. From video briefs for digital and social content for the agency, to interview cues for broadcast and press releases for traditional, we had a remarkably efficient couple of hours. It wouldn’t be the ‘PR’ people like to imagine if the journey didn’t culminate in a celebratory glass of something lovely before catching some Zs.

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After an 8am pep talk and caffeine stop, Sarah and I headed to a broadcast studio in London for our client safe.co.uk’s radio day. Joining us and the client was Head of Psychology at City University London, Professor Martin Conway to support the latest instalment of our Treasured Memories campaign. As you’d expect, Martin was insanely clever and interesting, and within a few short hours had us all questioning what we knew about our childhood memories. Lots of fascinating interviews later, we emerged from the studio far more enlightened and with plenty of conversations for our journey back up to Leeds. Thanks as always to our broadcast collaborators – a great day spent with a lovely bunch, and an exciting start to this year’s consumer PR campaign.

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Thursday was a real mixed bag of work. PR is no longer about column inches; our role in earned media is to create relevant content that earns us exposure, so we work across every channel as an agency. Channel (and hence activity) is bespoke to each client, so no two days are the same and we work hard to keep informed and remain insight-driven. Better to be busy than bored!

Thursday started with influencer engagement; liaising with a journalist about our client’s products for a national online piece she’s writing. The feature she’s working on looks both perfect for the client and extremely fun in general, so I’m personally looking forward to seeing how it pans out.

Being a content creator means not only doing so for clients, but for our agency as well. A catch up with Steph in the TV team about infographic creation, and a short brainstorm later, we had a starting point to brief in to creative; keep your eyes peeled for the resulting content.

Briefly so as not to give too much away, next up was video content planning for one of our newer clients. Needless to say, we’re really excited about the video so keep an eye on our social feeds over the next few months for that!

Mid-afternoon and London was calling. Our hybrid SEO/PR team hopped aboard the train in Leeds to begin the four-and-a-bit hour journey to the south coast. Destination: Brighton SEO. Before our much-needed sleep we topped up our tummies in local Thai restaurant, Siam Siam. Words rarely escape wordsmiths, but we’d struggle to communicate just how delicious the food was. A must-visit if you’re ever in Brighton.

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As the sun shone on Brighton beach, so did it on Brighton SEO. Other than a quick pit stop (to check emails, review a CV and proof read an infographic brief), Friday was all about getting my geek on and expanding my SEO knowledge. In a few short years they’ve gone from meeting in a room above a pub to hosting one of the biggest events of its kind in the UK. Such is their reputation that we were able to enjoy talks by some of the industry’s leading professionals, as well as some serious emerging talent.

As the SEO team made their way back up North, the PR team settled in to a weekend in London ahead of training at the Guardian on Monday. We wouldn’t work in PR if we didn’t have mild organisational prowess, so instead of using the train to London as downtime like the cool kids, we used it to plan our week ahead. As a wise man once said, “By failing to prepare, you are preparing to fail.”

week in the life of PR

That’s it from me for now. If you have any questions about what we do or what we could do for you, drop me and the rest of the team a note on EarnedMedia@WeAreBoutique.co.uk or call us on 0113 394 8990.


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