Colour has always been an important part of the human experience, ever since man began to understand that red means pain and danger, those bright purple berries are poisonous, and that yellow and blue spotted frog is probably not palatable. Colours have deep subliminal meanings and can dramatically alter moods and inspire reactions. On a basic level, the shades on the warmer side of the spectrum tend to inspire boldness and energy, while the cool colours are calming. When it comes to branding and logos, the psychology of colour is particularly relevant; the right hue is not only a good representation of your business and products, but can alter the way that consumers feel, and how you stand out on the market.
The truth of it is, we’d be lying if we said the psychology of colour was an important factor in the choosing of our brand colours. Rather, our aim was to simply inject colour into the drab, grey world of the media, introducing some creativity, personality and variety into the mix. However, when reconsidering our choices, colour theory really rings true. A coincidence? Perhaps. Or maybe we really were drawn in by the psychology of colour – albeit unconsciously – and ultimately selected shades that perfectly represent our brand and inspire the responses we desire.
From our office decor and website to our letterheads and business cards, the Boutique colours shine bright throughout every aspect of the business. They are the perfect representation of our brand, both in their diversity (we opted for several vivid shades – after all, why have one brand colour when you can have seven?!) and their individual meanings.
Did colour psychology influence your own branding decisions? Tweet us @boutiquemc and let us know!