Ofcom’s Communications Market Place Report in 2013 identified that UK media audiences have become ‘multitaskers’. They suggested there are two types of multitasking when consuming media: Stacking and Meshing. This focuses mainly on television viewing habits, and our client data from 2014 has suggested that this multitasking is now impacting greatly on the customer response process.
Check out our PDF on Stacking and Meshing: Stacking & Meshing
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