Fresh Out of Uni – A Newbie’s Perspective of Agency Life

May 25th, 2016 by Nathan Fletcher


new to the job

For most students graduating this summer, the dreaded period of exams, essay deadlines and dissertations is over. The days of one hour lectures, two hour lunches and all night library sessions are about to become a thing of the past and the days of full-time work loom overhead for thousands of young people across the country. For the first time in three years, fresh-faced students are about to set their alarms back a couple of hours and learn how to live post-university, feeling their way around the world of full-time employment. Having just started full-time work at We Are Boutique, I fall straight into this category.

Since starting part-time work at We Are Boutique back in March, I’ve certainly been thrown in at the deep end and learnt to adapt to a whole new working and cultural environment. Having joined the paid search team and digital gang, it was important that I developed my skill set to learn the trade as quickly and effectively as possible, whilst delivering the best results to our clients right from the word go. With the complexities of paid search still a relatively new phenomenon to me, I’ve realised that there is something new to learn every day, which motivates me to perform as best I can! What I’ve realised at this early stage of working at We Are Boutique, is that you have to be on your A-game at all times to deal with the new and exciting challenges agency life can throw at you.

Not only have I learnt a great deal about the intricacies of paid search through strategy and implementation work, I have also experienced what it means to work with a wide range of clients. In my interview I was told that by developing the right agency-client relationship, great results would follow. This has certainly rung true with me so far, as new perspectives of paid search are thrown in my direction by the digital gang and clients alike, resulting in ‘knowledge bombs’ that I hope will continue to blow my mind for the foreseeable future. However, the ability to work on a range of projects for a range of clients is something that really appeals to me, especially as I try to add as many strings to my paid search bow as possible.

I think it’s safe to say though, that the better thinking and hard craft required of working at We Are Boutique is made that bit easier by the culture of the agency. The term ‘frolleagues’ (friends/colleagues) was first introduced to me when I started at the agency and it’s clear to see that the people at We Are Boutique are more than just fellow employees. The media lunches, office banter and post-work drinks certainly make it easier to adapt into the world of full-time agency life, and the ability to find a helping hand anywhere in the office is something that I’m sure will be fundamental to my paid search development. After just my first few weeks, I noticed that We Are Boutique’s culture would be the perfect fit for my personal and professional development!

Two new additions to the digi gang

May 19th, 2016 by Sarah Bartlett


Nathan and Mike join Boutique

The addition of two more team members brings our total up to 17 – and counting!

Say hello to our latest recruits, Nathan and Mike, or as we like to call them, Fletch and Magic. More on that later…

Nathan (or Fletch/Nate Dog), joins us fresh out of Leeds University where he completed a degree in Communications and Media. With an entire weekend to celebrate handing in his dissertation before starting full time work on the following Monday, Fletch certainly made the most of his short stint of freedom (we hear Call Lane had something to do with it…).

Fletch (short for Fletch Armstrong for those who were fans of the creepy stretch doll) has joined our digital team as PPC Executive and is already getting stuck into the world of data and reporting. He has a fastidious attention to detail and a wicked yet dry sense of humour that keeps the office on its toes. Also worth mentioning he’s a lifelong Notts Forest fan and still holds a season ticket with his mum. Cue the *awwws*.

Next up is Mike who has a ridiculous amount of letters after his name and, although some may challenge this claim, is the most educated of the Boutique gang with a doctorate in English Literature. He has also joined our digital team and is being thrown into the ever-changing world of SEO, but Mike has one of the sharpest minds we’ve ever come across so we’re confident he’ll take it all in his stride!

The ‘Magic’ side to things was a nickname quickly thrown out there soon after we learned Mike was joining us and, naturally, it’s stuck. Although he assures us he’s no good at magic tricks, we’re yet to hear the low-down on his stage performance skills… Don’t let that ponytail fool you! Mike plays the guitar and ukulele, knits “like a boss” and has proudly admitted he wants a small army of adorable dogs – oh, and he’s a self-confessed beer nerd who once won an international home brewing competition. Yep.

All joking aside, we’re really chuffed to have two new members to the team and the combination of their brilliant minds and ‘Boutiqueness’ tells us they’re going to fit right in.

Cheers to that!

Finding a digital agency that’s the right fit

May 12th, 2016 by Louise Trent


finding the perfect shoes that fit

Summer is (sort of) here, which seems to be a popular time for businesses to expand their offering and branch out into appointing an agency to assist with their digital strategy. Choosing an agency is a bit like choosing the right pair of shoes… when you find the perfect fit, you’re proud to be seen in them, confidence shines off of you and you’re comfortable in the knowledge the shoes will take you where you need to go! (Without causing any pain…)

Here at We Are Boutique, we strongly believe that there are certain agencies for certain businesses and it’s important you find a right fit in order to encourage a positive working relationship and, above all else, those all-important results. That’s why we’ve put together a short guide for things to consider when looking for, and appointing, a digital agency.

Why use a Digital Marketing Agency in the first place?

First of all, it’s important that you consider why it is you are looking for a digital agency. The answer to this core question will help you narrow down your search in the sea of agencies fighting for your business.

  1. Bespoke strategy

Your business is pretty unique, meaning you need to ensure that your campaign and the channels used are based around a water-tight strategy which has been compiled by a team of professionals who have the in-depth understanding of what works… and when.

  1. Safety in numbers

Using an agency means that you don’t just have the eyes of one person in-house looking after your campaign; you have a whole team of individuals with time to spend driving great results. Digital marketing can be a time-consuming task, so an agency will call on those appropriate individuals to give their insight and time.

  1. Breadth of knowledge and experience

In a good digital agency, you will meet a team which carefully meshes a mixture of knowledge and previous experience of all channels and industries.

  1. Added value

A dedicated digital agency won’t just ring-fence the work you’ve instructed them to do. They keep an eye on the market and will give their two-pence on business development if you’re happy for them to do so…

Recommendations and referral

Word of mouth is a persuasive way to choose your agency and demonstrates the agency’s ethos on client intimacy, strength of knowledge and implementation skills.

Looking further than that, awards such as the RAR (Recommended Agency Register) is a great way to find recognised agencies who are great at what they do! Another telling factor is whether an agency works well with other agencies. Your digital agency might not be au fait with creative design, for example, so it’s important you can trust your agencies to work collaboratively for the benefit of your business. It’s also a great testament to see that other agencies enjoy working with your chosen agency – it shows they really are leaders in the industry!

What do you want to achieve from the campaign?

Some agencies will thrive off particular types of businesses. It’s important to lay out some goals you’re hoping to achieve through your comms activity, whether that’s sign ups, sales or something else. Here at Boutique, we like to work with transformational businesses and ‘challenger brands’ who are new to market. It allows for ground-breaking strategy and the opportunity to offer real growth to our clients through our chosen channels.

Start by considering these points and you should be well on your way to finding an agency that is the perfect fit for you and your business. After all, if the shoe fits…

 

The Identity Behind one hundred billion monthly searches

May 5th, 2016 by Glenn Parkin


Google headquarters

When we log onto Google every day and search everything from shopping to the weather to what shampoo stops baldness, we can be forgiven for not noticing the blue, red, yellow and green logo anymore. After all, the whole process of searching for something is so simple and straightforward it’s like we’re on autopilot and just ‘Google it’, hence its extreme popularity.

Many people may not realise that the word ‘Google’ is a play on the word ‘googol’ which is a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The connection between this and what Google has become is that the founders wanted to organise all of the information that was available on the web.

When the search engine was first developed it had one mission – to take the world’s information and make it universally accessible and useful, and few will argue that this isn’t exactly what they’ve done. The main reason for its success has to be the simplicity of being able to use it and the quality of the results you get back from your search.

Google has always strived to be the “perfect search engine” by delivering the results that people want to see each and every time they search. Google understands what you mean and immediately delivers back exactly what you want and need.

To ensure it keeps its domination, Google has spearheaded technology to allow searches to return even faster and with mobile development, operate the same whether on a smart phone or on a desktop.

Google has a number of other products that are available to its users, some less well known than others…

Google Images is something we’re all overly familiar with – a collection of images that are searchable and shown in a similar format to the normal Google searches we do every day. They operate the same high quality results, delivered quickly and accurately.

Chrome is Google’s very own web browser and now commonplace on many desktop computers and mobiles, offering great functionality with Google search and an incredibly user-friendly platform.

One of the less well known products is Google Books. This is a wide collection of books that you can store in your library and read at your leisure. The books are stored digitally and can be read on whichever device you have paired with your account.

Google News is a very useful medium for keeping updated with the latest news from around the globe. It brings together international and local news stories in a format that is easily personalised and enables you to quickly navigate the stories of interest.

Those mentioned above are perhaps the more obvious Google tools and the ones we use on a daily basis. The really interesting part though, and that which is catapulting Google to the forefront of innovation, is Google X or SolveForX, as it has been renamed recently. This is a collection of projects that Google push themselves to create something that is seemingly unachievable. The biggest of their current projects is the self-driving car which may come to fruition one day in the not-so-distant-future.

Another is Project Loon which is working to provide internet to the two thirds of the population that currently don’t have access. They are planning on doing this with hydrogen-filled balloons which will float high up in the stratosphere. These will carry cellular transmission devices that will broadcast signals back to earth, keeping us all connected. Exciting times ahead!