As a newbie fashion and beauty blogger, I have a real personal interest in London Fashion Week (LFW). To some, the event is just another date in the diary, but to us at Boutique it’s slightly different.
I’m not implying we purchase a Chanel dress or two during LFW, or that we strut into the office looking like Victoria-Beckham-meets-Anna-Wintour, we just appreciate the originality behind the event.
The thing is with fashion weeks, be it Italy, London or New York, the amount of work, time and effort put into each design is incredible. The designers take tremendous pride in their creations and, of course, no two designers’ lines are ever the same. If you are a follower of fashion, you’ll probably be able to recognise your favourite designer’s work almost instantaneously (or have a pretty good guess). This is a perfect example of strong brand-building; adopting and maintaining a unique style, in this case with their clothing lines, allowing them to stand out from the crowd. Oh and of course the trends we see on the catwalk mould the high street trends for the rest of the world, so fashion week is a pretty big deal.
We love the creativity. We love the raw, innovative designs. We love the identity, and over all we love the fact that the designers create whatever the hell they want to, regardless of what others think. This is something any person, or any business can take from LFW.
If you have an idea, go with it. There’s nothing better than feeling proud of what you have achieved, or seeing your own idea come to fruition. Apply this rule to all aspects of your life, and you’ll walk with a stride in your step.
This theory describes us, and the work that we do, perfectly. We are a creatively-led team who believe whole-heartedly in the power of brands and creating a unique, recognisable presence. LFW is all about representing personality through branding, and this is a technique that can be applied to any market. As a business, it is important to adopt a style and tone that differentiate you from the rest- regardless of whether you’re a Moschino, Gucci or Balmain.
If it’s creating quirky news, writing an unusual blog post, or thinking outside the box for advertising campaigns, we’re all about being different and standing out from the crowd.
We are thrilled to be able to talk about our latest piece of work now it’s been announced! Ebuyer.com is to launch its first major TV sponsorship campaign in the form of ‘Weekends on Dave’.
The deal with Dave and its +1 repeat partner, Dave JaVu, is set to run from January 2015 for a full year and the campaign is named ‘Big on Tech’ – with creative thanks to über-talented team at Über agency. Writer and artist, Rufus Jones, provides the voice for small toy characters who will be seen interacting with a range of full-size electronic items throughout the campaign.
Ebuyer is a perfect match for us. We’re a local, ambitious business with big plans, so we’re delighted to be activating some exciting, characterful and original media strategies for this Yorkshire-based company. The Dave sponsorship is a perfect match between two witty brands, and it’s a great next step in the development of their marketing strategy.
We look forward to hearing what you think when it hits your screens in the new year!
As we begin to wind down for the festive season, our (granted, slightly selfish) gift to you is a selection of photos from our recent Christmas card photo shoot…
And finally, ‘the one’, which many of you have received in the form of the Boutique Christmas card 2014!
We may not sport as much junk in our trunk, but we had an absolute ball doing our very best impersonation of the Kardashian clan, with our trademark bouts of laughter and slight silliness interspersed.
2014 has been a huge year for us at Boutique including with the introduction of six of the finest new recruits (who feature on the card with directors Simon and Elliot). With lots of exciting plans for the next twelve months, we look forward to sharing more great news with you.
If we don’t speak to you in the meantime, Merry Christmas and Happy New Year from all of us to all of you.
Have a wonderful day on 25th. Let’s see out 2014 in style and start 2015 as we mean to go on!
The Boutique team