Just because it’s not happening here, doesn’t mean it’s not happening. Save The Childrennoted the significance of relatability and proximity when it comes to international campaigns, and chose to transport Syria’s current crisis 4500km across the globe, transfiguring the effects of war into a minute-and-a-half long video featuring a very young, very innocent, and very British protagonist. The advert squeezes each day into a mere second, tracking from the little girl’s eighth birthday and happy times, through to the outbreak of war, violence, illness, starvation, and homelessness. The most scary thing about this advert is its plausibility.

2. Devil’s Due: Devil Baby Attack


A different kind of scary, but it still works! Fox decided to promote the movie Devil’s Due – a horror comparable to Paranormal Activity – by rigging up an animatronic ‘devil baby’ and wreaking havoc on New York City. The scariest part of this campaign is how convincing the baby really is, complete with creepy facial movements. The video went viral, reaching well over 20 million views in the space of three days. Unfortunately, the film didn’t do as well – it currently holds a rating of 18% on Rotten Tomatoes. Awkward.

3. Plan International: Child Bride Blog


Much like Save The Children’s marketing moguls, the guys over at Plan International decided to bring international issues closer to home by creating the Norwegian child bride, Thea. Herblog tricked thousands into believing that she was planning to wed, at the age of twelve, to a man 25 years her senior. It transpired that the girl was actually a Swedish actress, brought in by Plan International to raise awareness about the fact that 39,000 children all over the globe are forced into marriage each day. The scariest thing? That it takes the hoax wedding of a blonde child to make us take under-age marriage seriously.

4. DOE Road Safety: Classroom


Another one that hits the poignancy nail right on the head, this Northern Ireland road safety campaign is the brutal representation of how local many children have been killed as a result of speeding since 2000. Described as ‘sensitive’, the advert had a 9pm watershed – and it’s not surprising. This speeding car crushing a classroom of sweet, small children is probably one of the most difficult things you’ll ever have to watch, but it does the trick. What scares us the most is that each lost life could have been prevented by simply abiding by speed limits.

5. LG Ultra HD: End of World Interview


Depending on the kind of person you are, you’ll either find this advert totally hilarious or absolutely horrifying. LG really pushed the boat out with this one, duping interview attendees into thinking it’s the end of the world – as if job interviews aren’t scary enough?! It’s pretty cruel, but it’s the perfect demonstration of how high quality the product really is. The scary thing about this is (aside from the apocalypse, of course) how realistic it all looks, and how easy it is to trick people into thinking that life as we know it is over!

What’s your favourite piece of shock marketing? Tweet us @WeAreBoutiqueUK and let us know!