Boutique Media Communications has been appointed by Wiley to promote a range of official Olympics books in the lead up to the London 2012 Olympic & Paralympic Games.
The first two books ‘The Games’ and ‘Heat of Moment’ will be promoted on TalkSport along with a six-sheet digital rail pack running throughout November.
David Byrne, Director of Boutique Media stated: “Wiley is a publishing brand with real heritage and an exciting new client for Boutique. As one of the official publishers of the London 2012 Olympic & Paralympic Games, they have nine books to promote around the event, which creates a real opportunity for us to think a little differently and creatively about promoting the range of titles within the portfolio.
“With 2012 the year of the London Olympics, it is fantastic to be working with a client so closely involved with the big event.”
Marketing Manager of Wiley Raichelle Weller said “Boutique developed a range of innovative opportunities for this launch and we look forward to working with them on the various book launches”