Look what Dave saw when in the big smoke!
We love seeing client campaigns in situ
We are proud to announce that we have been appointed to develop a focused London city campaign for Pinsent Masons.
The campaign will raise awareness of the leading commercial law firm through the consolidation of its three London offices into a new International headquarters in the City of London.
Gaius Powell, Director of Business Development Operations at Pinsent Masons said: “We have worked with Boutique on a project basis for many years now so we are delighted to be working with them on this key development as part of the firm’s growth.
“The team’s attention to detail and professionalism to ensure the campaign is well targeted, good value and effective is refreshing”
The campaign targets C-Suite executives and the London business community across national press, London business press and targeted outdoor advertising.
Pinsent Masons is a fantastic blue chip client and we thoroughly enjoy working with them on specific briefs. It demonstrates the variety of clients we work with, the range of media platforms we consider and our ability to create great campaigns irrelevant to budget.
Our enthusiasm and focus on service and delivery, for every client, has once again ensured we get the opportunity to deliver a powerful campaign.
We know we are a little different to so many agencies in the market. Firstly, we don’t talk about billings size and people at desks. We talk about personalities, passion and our entrepreneurial approach…but here’s the contradiction….we are big, with muscle and buying power and I can see around 60 people from my desk….that’s just one reason why we say we are an agency of contradictions.
It’s true that we don’t want to talk about size and scale so we very rarely do. However, it helps that our bite is much bigger than our bark. This is achieved through our association with the UK’s largest independent media agency…..hence the 60 brains we can turn to should it be necessary.
We are a new agency, formed in 1986. Boutique was created in 2010 but the agencies history goes back to 1986 when the agency that has evolved into Boutique was created….oh the heady days of media! That leads us onto the fact that we are both young and old. Our MD created that agency back in 1986 but the business embraced the online revolution, recruited the best in the business and we now have a great mix of young and old(sorry, bad word!). Indeed, the age of the 3 owners of the business range from 33 to 61.
That means we know what works but it also means we embraced new opportunities, think creatively and keep up with the pace of developments in our industry.
The 3 of us love our small, bespoke, well shaped agency but we’re devilishly ambitious. We keep control of the business, shape the business in a way that suits us, the marketplace and our clients. But we want to be recognised as the best, work with the best and grow brilliant businesses.
Boutique has a great range of characters. We’re definitely left brainers; logical, structured, assiduous. Our analysis team put numbers on everything and always make sure media campaigns stack up. But we’re definitely right brainers; creative, think openly….the fancy dan media planners even wear scarf’s in the office!
The point is, it works for our clients. That’s why we strive to be different and ensure our shape, structure and offering is bespoke and to the benefit of our clients.
So we’re big but small. We’re new but old. We’re independent but supported by a corporate beast. Left brainers but right brainers, and definitely a team…of individuals. See what we mean? Boutique Media is certainly an agency of contradictions.
Like the sound of us? Let’s start at the beginning and call us for a chat.
Bic have launched a new rich media creative for the Bic Kids range. The campaign is running across a variety of networks targeting Mums looking to fill the pencil cases for the new school year!
Boutique Media is excited to announce a joint collaboration with Firecracker UK.
The new strategic partnership between the media and digital marketing agencies, allows us to offer an enhanced digital offering to clients.
The digital world is ever expanding and it is vital that clients have the full array of digital services at their fingertips and this relationship will benefit both agencies.
We are assisting Firecracker with their online media buying, PPC and SEO capabilities to support their digital strategy division. The relationship also enables Firecracker to call on Boutique’s experience across the full range of media platforms from TV to outdoor campaigns.
The affiliation will enhance knowledge exchange between participating staff, shared learning’s from key digital campaigns and development of bespoke media opportunities.
With immediate effect, the two agencies are already developing an integrated campaign for Canti, the Italian wine brand, to encompass TV, print and digital media.