A Boutique Media Week in Tweets :: 2010-12-31

December 31st, 2010 by Simon Bollon

  • On tv a tv advert made by a tv company to promote tv and tv advertising won best tv advert of the year on a tv show to promote tv adverts. #

A Boutique Media Week in Tweets :: 2010-12-24

December 24th, 2010 by Simon Bollon

  • @harrogatepanto is brilliant. Great night was had. You must go see it #
  • Mobile to account for 3.4% of global ad spend in 2015 http://t.co/RC1X0Ua #
  • A lovely ipod infographic http://t.co/buOWCHr #
  • Product placement from March. The potential is exciting. http://t.co/xiLDql3 #
  • comic sans is not a font anyone should use unless you are under 13. Just an opinion but I think you'll agree #
  • Absolute Radio launches iAd campaign to target male football fans http://t.co/VzRJuvL #
  • Imagine if it was your last day in the office and you still hadn't bought gifts for your colleagues. EEEEK. Busy lunch hour for me #

A Boutique Media Week in Tweets :: 2010-12-17

December 17th, 2010 by Simon Bollon

OOH and the Olympic Games

December 16th, 2010 by Simon Bollon

2010 has seen a mini revival in the fortunes of the advertising industry with investment in inventory increasing. JC Decaux have recently invested around £25m in rail since the takeover of Titan and this investment is set to continue in 2011 in and around site venues to include sites above and beyond those ear-marked for official Sponsors.

No doubt the contractors are aware of the desire of unofficial sponsors to maximise exposure in an attempt to hijack a presence and association with the Olympc games, much the way Pepsi did at the World Cup. So beyond the official sponsor packages, the outdoor contractors are no doubt crossing their fingers that the revenue hits their expectations!

A Boutique Media Week in Tweets :: 2010-12-10

December 10th, 2010 by Simon Bollon

  • Last.fm moves closer to profit http://gu.com/p/2yhqd/tf #
  • Is SEO worth it for a small business? http://bit.ly/fOiDlk #
  • nice to see a couple of clients in the fast track 100….I wonder if we will make it next year. Wouldn't that be nice! http://www.fasttrack.co.uk #
  • By 2013, 35% of advertising consumption will originate via the internet. By 2019 we might not even view TV in the traditional linear methods #
  • 25 amazing Vintage Ads That Would Be Banned Today http://t.co/PvNSjTY #
  • Strictly and X Factor continue to pull in the audience. No surprise there then! http://t.co/EeYREM2 #
  • I would say no, you cant be influential by tweeting a lot. That's different to getting a lot of followers #
  • @GordonMacMillan @thewalluk No. Getting a lot of followers is quite different to being influential…but it is an interesting read. #
  • What does 2011 hold in store? Triple digit growth for us. hopefully. #
  • -9 already. BRRRRRRRRRRRR #
  • Ever wondered what would happen if you replied to one of those emails that solicit money? http://t.co/4kdEQYD Note how 'Jack' turns English! #
  • 'He's so posh he wears Cashmere socks'. What a line! #
  • £100 Harvey Nic vouchers! Don't mind if I do. Thanks Global Radio #
  • TalkSport wants Radio 5 Live budget review http://t.co/AxAiXTL #
  • 24m hits and growing. This is how to do viral http://t.co/QEUU5hc #
  • 2010 google trends: http://googlebarometer.blogspot.com/2010/12/latest-insights-trends-from-google.html? #
  • Corrie peaked at 14.9m viewers last night. Well done ITV! #
  • This is a brilliant round up. Divulge and enjoy. Most Contagious 2010 http://t.co/fn0Twir #

Twitter. Why bother?

December 9th, 2010 by Simon Bollon

There are hundreds of blogs about Twitter, stories of clients ‘not getting it’, questions about who should do it and of course the real question is ‘what is the value of it’.

For us, it’s a branding tool. It establishes a tone of voice and allows clients, partners and potential clients to get a feel for who we are. In essence, build brand equity. And it works. We have picked up a few referrals, entered into dialogue with potential clients and won the odd prize!

So, Why do people follow brands on twitter? The reasons obviously vary and the difference between a B2B and B2C can be distinct but here are our thoughts based on our experience, knowledge and a little bit of research. There is clear overlap with some areas and in truth they all feed one another offering  a cyclical benefit to the tweet!

Updates – 38% of followers of one of our clients wanted to keep upto date with product development, news and changes in the business, so keep it up to date and ensure your first release of information is via social media.

Interest – Intrigue is a powerful emotion and one of the reasons the internet is quite as powerful as it is. Keep people interested, feed information and try to make it unique

Educate and Inform – This is more prominent for B2B tweets and followers and like us, people build ‘friends’ based on a desire to learn and keep abreast of affairs. We are currently following 226 people but this is just a smidge of the marketing tweets out there yet enough to keep us abreast of anything we might have missed

Entertain – There’s not a lot of point in tweeting if it isn’t fun, engaging, friendly or interactive. 78% of people on Twitter ‘want to be entertained’

Engage – It’s important for brands to interact with customers, build relationships and in turn build loyalty and increased brand equity

Benefit – Offering rewards and vouchers are a great way of creating followers and loyalty, keeps people engaged and ensures referral

Display loyalty – These people are key influencers, they will refer, engage and promote your brand. They love you so you better love them back

A Boutique Media Week in Tweets :: 2010-12-03

December 3rd, 2010 by Simon Bollon

  • One-fifth of consumers to use mobile to buy this Christmas http://bit.ly/exh9n3 #
  • Snow makes the most rotten places look pretty. Well done snow! #
  • Facebook Is Sniffing Around Twitter, Thinking Acquisition http://read.bi/hvb4hf #
  • Robson Brown in administration….or Twitter rumour? #
  • Glad nobody drove to Boutique towers…we'd be stuck already! surely #snow is now trending!? #
  • Twitter worth $4bn? Remember Friends Reunited, Bebo, Myspace…just a thought http://t.co/ZdVqCOL #
  • Yahoo have announced their top three search terms for 2010…Miley Cyrus, World Cup and BP Oil Spill. I didnt know Miley was so popular! #
  • YPA tonight and then Boutique might just get the economy rolling again tomorrow…well someones got to go to work! #